Services
Brand Idenity
Strategy
Webdesign
The Tension
Wellness has become performance.
Energy. Immunity. Focus. A category obsessed with optimisation, dressed as either mysticism or medicine.
In chasing more, we’ve lost something simpler. Connection. To ourselves. To nature. To now.
People don’t need another boost. They need to feel connected again.
The Idea
Inspired by mycelium, the underground networks linking entire ecosystems,
Myco reframes functional benefits as emotional states.
Not performance upgrades.
Moments of reconnection.
The System
An identity built on interconnection.
A soft, organic logotype inspired by mycelial flow. A flexible 'connection' pattern that expands and contracts. Grounded, contemporary colour. Rounded, tactile typography. Photography shot low to the earth: human within nature, not above it.
Everything connects. Nothing dominates.
The Products
Four states. One daily ritual.
Myco speaks human, not clinical.
Rise — cordyceps for movement
Ease — reishi for calm
Focus — lion’s mane for clarity
Root — chaga for resilience
Each can expresses connection through colour, pattern and tone. Distinct, but unmistakably part of the same system.
In The World
Connection, everywhere.
From shelf to street, Myco invites reconnection.
OOH that leads with feeling, not function
A website designed as an immersive sensory space. Content that blends nature with everyday urban life.
The brand doesn’t shout. It resonates.
All Works
